JEFF / A SEMINAL RESOURCE
Kick off your fundraise on the right foot with a curated list of venture capitalists and startup investors, from the team at SEMINAL.
No more hunting for emails
Starting a fundraise from scratch can be daunting for even the most experienced and well-networked founder. Jeff helps you start the right conversations.
How should I conduct investor outreach?
Having an investor database is the first step. A thoughtful, relevant message is what starts a conversation. Here are three ways to improve your outreach.
KYI (Know Your Investor)
A generic pitch rarely earns a call. Read up on the investor, understand their interests and previous investments, and explain why you want to speak with them.
Make it easy
Explain the essentials in plain language: what your company does, why now, the progress you’ve made, and why this investor is a good fit. Make the next step clear.
Provide a self-service option
Give investors a concise overview and a deck they can review in their own time. Suggest a call once they’ve shown interest, rather than asking for a meeting without context.
SEMINAL’s guide to fundraising success
Find the right partnership
An exciting offer should not mean abandoning your vision. Look for investors who understand your goals, and be clear about the terms and support you need to build your business.
The investor community is small and connected
Many investors know each other and share perspectives on companies. Keep your story consistent, run a focused fundraising process, and follow through on every conversation.
Momentum matters
Your team, product, and vision matter. So does evidence of progress. Share meaningful milestones, be transparent about your fundraising target, and give interested investors a clear timeline.
FOR THE FOUNDERS, DREAMERS AND DOERS.
“Our mission is to empower the next generation of entrepreneurs by bringing culture, content and community together with technology.”
SEMINAL / OUR MISSION
