ONER ACTIVE Announces Lori Harvey in new Campaign

by Charlie-Louise Akintilo

Oner Active has officially unveiled Lori Harvey as the face of its new campaign, aiming to put a clear gulf between itself and competitors in the luxury fitness apparel space. The partnership coincides with the drop of a new day-to-night capsule collection that blends performance silhouettes with high-fashion styling.

For the brand, this isn't just a marketing moment, it is a calculated statement of intent from a business that has quietly become one of Britain’s fastest-growing companies.

The London-headquartered brand recently secured a prominent spot on the Sunday Times Hundred ranking of Britain’s fastest-growing private companies, a massive feat for an enterprise that started remarkably small. Founded in 2020 by fitness creator Krissy Cela, the company began as a scrappy UK startup. In the early days, Cela was manually cutting waistbands and dyeing fabrics in her kitchen to solve the exact fit and durability issues she faced as a personal trainer.

That raw focus on fabric innovation quickly triggered a massive cult following. Oner Active turned heads globally when its custom, toxic-free SoftMotion fabric went viral, resulting in historic product drops where single styles sold out tens of thousands of units in a matter of minutes.

Today, the financial numbers speak to an explosive trajectory. The company reported that its gross revenue surged to 191 million dollars for 2025, marking an exceptional jump from its 107.6 million dollar turnover in 2024. By aligning with Harvey, Oner Active is capitalizing on this financial momentum to solidify its dominance. Harvey represents the ultimate blueprint for the modern consumer who demands that gymwear transition seamlessly into city life, giving Britain’s rapid growth engine a definitive global stage.

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